This is a fairly unimportant thing compared to the grand scheme of things and I do not know what about the phrase irks the living snot out of me, but "I approve this message" has rapidly become a point of utter dislike bordering on contempt.
I am not even certain who started tacking that ludicrous statement on the end of political ads, but honestly, it has to be the most inane thing I have ever seen thus far. The really sad thing is that both sides do it. Both sides field candidates that stick that piece of fluffy redundancy on the end of the ad as if saying that makes it more credible or valuable somehow. All that shows is that PC and other related things are utterly out of control and needs to be stomped out immediately.
What good does playing that phrase do other than sway people that are gullible and believe everything they see on TV . . . "He/She approved the message so it has to be actuate/factual/truthful". I suppose it makes the candidate feel better about themselves and reassures them that their own campaign put out the ad, but come on! A little bit of old fashioned work by one person screening ads will find the bogus ones real quick, if they even exist. With the current slander/libel laws available it would be a miscalculation as well as wasteful to put out an ad trying to screw over your opponent.
Like I said, it is not an especially huge item on the radar of important topics, but it is just a small indication of how stupid things are getting and a foreshadowing of how lame things will get if things of that nature are perpetuated.
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